The first example of a successful social media marketing campaign that jumps out to me is the Nike+ iPod agreement. This was established in May of 2006, which compacted a measuring device with Nike running shoes and Apple iPod’s. This device measures how fast and how long you are running and update your iPod application so you can keep record of your workouts.
As of 2008 there is not a sensory device needed as long as the gym equipment as a USB cord that can be attached to the iPod it will automatically update your application for each workout. Our own school Western Kentucky University jumped on the bandwagon because all of our new gym equipment is equipped with the USB cords that are needed for the Nike+ iPod.
This has been a successful marketing campaigned because Nike teamed up with Apple/iPod and built an iPod/iPhone application for the devices. In 2008 alone Nike grosses $56 million from the Nike+ products. If Nike would have taken a different direction, I don’t know if it would have been as successful. IPods and iPhones are the most popular music player and phones in the world.
The link posted below is a business week article from 2008:
SportsOneSource, a Princeton (N.J.) market research firm, says “Nike accounted for 48% of all running-shoe sales in the U.S in 2006. Today, its share is 61% (2008).”
After reading through the business week article it proved to me that Nike+ WAS and still Is a successful social media marketing campaign.
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